Search Engine Optimisation (SEO) is essential for any company’s digital marketing strategy. Choosing the right keywords for your SEO campaign is critical to achieving success. When searching for information online, people enter words or phrases known as keywords into search engines. Therefore, selecting the right keywords can help your business to appear on the first page of search results, attract more traffic to your website, and ultimately boost your revenue.

This article will guide you so you can choose the right keywords for SEO campaigns for your company in Singapore.

Identify Your Target Audience

Knowing your target audience is the first step to choosing the right keywords. What do they require, and who are they? Understanding your audience’s needs will help you create content that resonates with them and makes them more likely to engage with your website.

For instance, if your company offers photography services in Singapore, your target audience may be people searching for terms like “photographer in Singapore,” “Singapore wedding photographer,” or “professional photography services in Singapore.”

Conduct Keyword Research

After choosing your target market, the following step is to conduct keyword research. Using tools like Google Keyword Planner, SEMrush, or Ahrefs, you can conduct keyword research to identify the terms or phrases consumers use to look up information relevant to your company.

Here is an example:

Consider using the keywords “SEO services Singapore,” “SEO agency in Singapore,” “SEO firm in Singapore,” and “SEO vendors in Singapore” if your business provides SEO services in Singapore.

Analyse Competitors

Analysing your competitors can help you understand what keywords they are using and how they are ranking for them. This information can help you identify gaps in the market and choose keywords that are less competitive but still relevant to your business.

If you provide interior design services in Singapore, you might analyse the keywords your rivals use to identify less competitive. Nonetheless, helpful terms like “Singapore interior design packages,” “best interior design company in Singapore,” or “affordable interior design services in Singapore.”

Consider Long-Tail Keywords

Long-tail keywords are phrases that are more specific and less commonly used in searches but are highly relevant to your business. These keywords can help you target a more specific audience and attract qualified leads.

Let us say you offer digital marketing services in Singapore, then use long-tail keywords like “digital marketing agency for small businesses in Singapore” and “SEO for e-commerce websites in Singapore”.

FocusOn Intent-Based Keywords

Intent-based keywords are words or phrases that reflect the searcher’s intent. Understanding the searcher’s intent can help you create content that meets their needs and attracts them to your website.

Let us say you offer fitness classes in Singapore, then consider using intent-based keywords like “best yoga classes in Singapore” and “high-intensity interval training classes in Singapore”.

Use Location-Specific Keywords

Using location-specific keywords can help you target customers in a particular geographical area. That is crucial if your company has a physical location or several branches nationwide.

For example, if you offer legal services in Singapore, you may want to use location-specific keywords like “Singapore family lawyer,” “Singapore divorce lawyer,” or “Singapore corporate lawyer.”


Choosing the right keywords for your SEO campaigns is crucial to the success of your digital marketing strategy. After all, using appropriate keywords can help you create engaging campaigns that attract potential customers and nudge them to take action.

Contact OOm, one of the leading and award-winning SEO vendors in Singapore, at +65 6391 0930, leave a message on their website or drop by their physical location if you need help choosing the right keywords for the SEO campaigns of your company.